4 No-Nonsense Benefits Of Twitter For Business
According to the numbers published at the end of November 2013, Twitter had over 232 million active users on their website. 53 million of those people live in the United States of America.
Do you see the potential power of Twitter as a marketing tool?
Is it possible to leverage this power for using the benefits of Twitter for business? Can of the 140 characters social media website bring more traffic and customers into your sales funnel?
Of course it can! We wouldn’t be sharing these for no-nonsense tips today if it wasn’t worth it.
So let’s get to it…
1. Optimize Your Bio on Twitter
Branding is everything when it comes to social media. You want people to know exactly who you are and what you are all about. Your Twitter bio can help get this a message across quite nicely.
Your bio needs to tell your potential customers and prospects exactly who you are. It needs to share a link to your website. Make sure that the tone is consistent all throughout.
2. Interacting With Other Experts in Your Niche
The Twitter search tool is your friend. Use it to find other influential contributors in your niche. Once you find them, begin interacting with these individuals on a regular basis. This will help you get much-needed exposure in the Twittersphere.
3. Involve Your Colleagues
When first looking to expand your presence and build your brand on Twitter, you should initially turn to your colleagues in order to make this happen. Make sure all of your coworkers are following you on Twitter. Make sure all of your employees are following you as well.
And more importantly than anything else, make sure these individuals are interacting with you on a daily basis. Are they engaging with your content? Are they retweeting your messages? They should be if you’re looking to expand your brand, presence and popularity.
4. Tweet on a Regular Basis
The only way to prove that you have a healthy, active profile is to tweet regularly. This will show your prospects that you truly are an authority in your niche. This will prove that you are an expert in your field and it will give you the opportunity to offer valuable, free content to those you are trying to attract into your business.